Einschulung

Nur noch der Schulstart rettet den Schreibwarenhandel

Angelika Maurer mit zum Schulstart stark nachgefragten Schreibwarenartikeln. Für ihr Geschäft in Großenbaum ist die Zeit des Schulstarts wichtig.

Angelika Maurer mit zum Schulstart stark nachgefragten Schreibwarenartikeln. Für ihr Geschäft in Großenbaum ist die Zeit des Schulstarts wichtig.

Foto: Lars Fröhlich / FUNKE Foto Services

Duisburg.  Eltern investieren viel Geld in den Schulstart. Für Schreibwarengeschäfte ist diese Zeit überlebenswichtig. Die Branche hat in Duisburg Probleme:

Nach den Sommerferien ist vor dem Schulstart: In Duisburg werden in der kommenden Woche rund 5000 Kinder eingeschult. Von den Grundschulen gibt es vorab Listen, was bei Erstklässlern in den Schulranzen wandern soll. Für Mäppchen, Turnbeutel, Tornister und Co. geben Eltern dabei im Schnitt 228 Euro aus. Grund zum Jubeln hat der Schreibwarenhandel – der Schulanfang lässt die Kassen klingeln. Doch die Branche hat es schwer:

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228 Euro für Füller, Tornister und Co.

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Zusätzliche Umsätze durch neue Geschäftsfelder

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Discounter heizen Preiskampf an

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Beratung ist Trumpf

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